we started
here in 1945.
yes, in a garage.

Outside, the only visible hint at what was to come were the words “MATTEL CREATIONS”.

It was an ordinary looking sign hanging on an ordinary looking garage tucked away in an industrial area. But inside, our founders were already tinkering, experimenting, and creating the future of play.

75 YEARS LATER, OUR GARAGE HAS GROWN A LITTLE.

Well, actually a lot! But our passion for wielding imagination and creativity to inspire the world to play remains the same.

our name, our legacy,
our passion.

In celebration of our 75th anniversary and the spirit of the garage where it all started, we’re launching a new way to share our love of play, called Mattel Creations™. This all-new collaborations platform will offer a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world. For us, toys have always been art. This is our chance to offer you just that: toys as art and art inspired by toys.

WE’VE GOT SO MUCH MORE TO SHARE WITH YOU.

In the coming weeks, we’ll be publishing some of our favorite cultural moments from the last 75 years of play that we’ve been fortunate enough to share with the world. From Barbie beating us all to the moon, to everyone’s first phone, to George Carlin joining Thomas & Friends. Keep your eyes on our feed for this, and many, many more of our special projects.