To celebrate the beauty and tradition of the Lunar New Year, we collaborated with China’s most renowned couturier, Guo Pei. The riveting, red, traditional Chinese dress honors the rich heritage of this holiday.
In Chinese culture, red represents luck and gold represents abundance – and this doll delivers that same strong symbolism with a chic design. Art Director Zlatan Kusnoor put it best: "When I saw the doll for the first time, the rich, red color and golden embroidery took my breath away!"
The qualities of luck and abundance, represented by the phoenix, are carried through as a design motif for this doll’s fashion and accessories. Guo Pei's signature embroidery detailing and the golden hairpiece both celebrate the mythological marvel.