About Barbiecore

#BARBIECORE
#BARBIECORE #BARBIECORE

To the core

To the core

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Featured Barbiecore Collabs

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P.J. SALVAGE

P.J. SALVAGE

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Show me your mumu

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Show me your mumu

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HILARY MACMILLAN 

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HILARY MACMILLAN 

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WALLSHOPPE

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WALLSHOPPE

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Kencore™
Kencore™ Kencore™

Shop the talk of the town

Shop the talk of the town

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#Barbiecore Style Inspiration
BECOME A MEMBER
BECOME A MEMBER BECOME A MEMBER

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

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WHAT IS THE #BARBIECORE TREND?

A bright pink aesthetic is key to the Barbiecore clothing trend. But it goes beyond just wearing in-vogue outfits to embodying a sense of optimism and joy in the way you dress.
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