#BARBIECORE

#BARBIECORE

#BARBIECORE

#BARBIECORE

To the core.

To the core.

Featured Barbiecore Collabs

P.J. SALVAGE

P.J. SALVAGE

Show me your mumu

Show me your mumu

HILARY MACMILLAN 

HILARY MACMILLAN 

WALLSHOPPE

WALLSHOPPE

Kencore™

Kencore™

Kencore™

Kencore™

Shop the talk of the town

Shop the talk of the town

#Barbiecore Style Inspiration

BECOME A MEMBER

BECOME A MEMBER

BECOME A MEMBER

BECOME A MEMBER

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

WHAT IS THE #BARBIECORE TREND?

A bright pink aesthetic is key to the Barbiecore clothing trend. But it goes beyond just wearing in-vogue outfits to embodying a sense of optimism and joy in the way you dress.