#BARBIECORE

#BARBIECORE

#BARBIECORE

#BARBIECORE

To the core

To the core

SOLD OUT SOLD OUT
Shop Now Shop Now

Featured Barbiecore Collabs

Block 1 Image Mobile Block 1 Image

P.J. SALVAGE

Shop Now

P.J. SALVAGE

Shop Now
Block 2 Image Mobile Block 2 Image

Show me your mumu

Shop Now

Show me your mumu

Shop Now
Block 1 Image Mobile Block 1 Image

HILARY MACMILLAN 

Shop Now

HILARY MACMILLAN 

Shop Now
Block 2 Image Mobile Block 2 Image

WALLSHOPPE

Shop Now

WALLSHOPPE

Shop Now

Kencore™

Kencore™

Kencore™

Kencore™

Shop the talk of the town

Shop the talk of the town

Sold Out Sold Out
Shop Now Shop Now
#Barbiecore Style Inspiration

BECOME A MEMBER

BECOME A MEMBER

BECOME A MEMBER

BECOME A MEMBER

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more.

Sold Out Sold Out
Explore Benefits Explore Benefits

WHAT IS THE #BARBIECORE TREND?

A bright pink aesthetic is key to the Barbiecore clothing trend. But it goes beyond just wearing in-vogue outfits to embodying a sense of optimism and joy in the way you dress.
Shop Now