Where Modern Fashion Collecting Comes Alive with @BarbieStyle 

Our design team created @BarbieStyle for those of you who treat fashion as art and your shelves as a canvas. Each @BarbieStyle doll reflects a new chapter in contemporary style, blending editorial influences with everyday expression. From couture-inspired gowns to street-chic layers, these looks invite you to style, restyle, and shape characters that feel uniquely your own. 

You can explore more and build out your world with pieces from Barbie Signature and our broader range of Barbie fashion dolls. For collectors expanding their narratives, the charm of classic Barbie and our complete assortment of dolls offer endless possibilities. 

Whether you're posing @BarbieStyle Barbie and Ken figures for photography or curating a display of collectible fashion dolls, this collection invites you to express your vision with bold, modern creativity.