Hot Wheels Ultimate Challenge Drop

NBC gave Hot Wheels superfans the opportunity of a lifetime. In the end, Arushi Garg took home the grand prize with her highly customized Nissan Skyline GT-R (R33).

Join for exclusive access to our most coveted collectible cars, produced in lower quantities and with upgraded features. You also get to vote on new releases created just for members, and access club-exclusive behind-the-scenes content and experiences.

They’re unique virtual collectibles, created by the same designers who produce the die-cast models that get your pulse pounding. Some of them are connected to real-world die-cast redeemables, among the rarest castings we’ll ever produce.

Heavily demanded by collectors and car enthusiasts, these die-cast collectibles are hobby-grade editions of popular cars. Since they’re larger than our standard 1:64 scale cars, our designers can capture these models with incredible detail.

For more than 50 years, Hot Wheels has driven car culture for fans of all ages. Whether you’re into racing or customizing, classic hot rods or luxury hypercars, or anything in between, you’ll find your people here.