Mattel Creations x MoMA Collection Part 1

ART AND PLAY COLLIDE

This collaboration fuses MoMA’s cultural legacy and Mattel’s iconic vision, transforming fan-favorite artworks into collectible objects of play and discovery through Mattel Creations. Discover pieces that feel both timeless and new in this multi-year partnership, and a collection that presents the toys you love as objects of imagination shaped by history.

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Barbie x Vincent van Gogh

The Starry Night

Magic 8 Ball x Alma Woodsey Thomas

Untitled

Hot Wheels x MoMA

Citroën DS 23 Sedan

Little People Collector x Salvador DalÍ

The Persistence of Memory

Hot Wheels x MoMA

Jaguar E-Type Roadster

Little People Collector x Claude Monet

Water Lillies

UNO x MoMA

A Collection of Art

MEMBERS SHOP FIRST

Barbie Club 59, Club Grayskull, Fang Club, and Red Line Club will all have 24 hours together to shop this collection before the general public*. If you’re not familiar with our membership clubs, check out the full list of perks and sign up today. You must be a member by November 9, 2025, at 11:59pm PT to participate.

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VINCENT’S VISION, BARBIE’S GLOW

When two icons collide, culture shifts. Barbie doll, a timeless symbol of style and reinvention, steps straight into Vincent van Gogh’s legendary The Starry Night from MoMA’s collection, turning one of the world’s most celebrated masterpieces into a living canvas.

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A FUTURE FORETOLD BY FINE ART

This special edition of our classic Magic 8 Ball features a vibrant abstract work by Alma Woodsey Thomas, represented on its surface. Nine of the twenty iconic answers have been updated with custom phrases inspired by Thomas, a celebrated teacher turned artist.

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ICONS OF MODERN DESIGN

MoMA’s collection includes examples of “hollow, rolling sculptures,” otherwise known as cars. And among automobiles, the Citroën DS 23 Sedan is widely regarded as one of the most stunning French cars ever produced. Our replica of MoMA’s version, also featured in their Automania, exhibit, includes an opening hood and custom Real Riders wheels inspired by the 1:1’s original radial tires.

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A TIMELESS DALÍ DUO

Salvador Dalí had a timeless sense of style and left an indelible mark on art history. Our Little People Collector duo includes an exaggerated self-portrait figure, and a figure with elements inspired by his painting The Persistence of Memory. It’s a compelling example of how art and pop culture can play off each other with remarkable results.

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THE STORY OF MODERNISM

MoMA began to explore a rich vein of art, style, and engineering when it began to exhibit cars in the 1950s. The Jaguar E-Type Roadster debuted in the following decade and is now often called the most beautiful car ever made. It was a perfect automobile addition to MoMA's collection, and inspiration for our die-cast 1:1 replica automobile on display.

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MINIATURE ARTISTRY

This Little People Collector set features the impressionist artist Claude Monet. One figure is at work in his studio; the other is a three-dimensional self-portrait inspired by the style of his series of Water Lilies paintings, part of the MoMA collection and a playful expression of art in this youthful form factor.

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COLOR IN ART AND GAMEPLAY

Color is a key part of UNO design, so we partnered with MoMA to choose vibrant paintings from their collection for this UNO Canvas deck. Works by Henri Matisse, Piet Mondrian, Claude Monet, and Vincent van Gogh adorn the suits, and Sonia Delaunay and Liubov Popova decorate the Wilds. Each card is a miniature masterpiece in this collaborative creation.

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*From November 10, 2025, at 9:00am PT through November 11, 2025, at 8:59am PT, only Barbie Club 59, Club Grayskull, Fang Club, and Red Line Club members can buy this item at MattelCreations.com, while supplies last. During that time, the doll may also be available at MoMA Design Store.

Manufactured and distributed by Mattel under license. © 2025 The Museum of Modern Art. The Museum of Modern Art, MoMA, and all related logos are Trademarks of The Museum of Modern Art.

© 2025 Estate of Alma Thomas (Courtesy of the Hart Family) / Artists Rights Society (ARS), New York

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Jaguar and the leaper device are trademarks owned and licensed by Jaguar Land Rover Limited.