A ROCKET SCIENTIST AND A
CAR DESIGNER WALK INTO A BAR.Actually, it was a garage, where they were challenged by our co-founder Elliot Handler to create a toy car that was cooler and faster than anything on the market. The Hot Wheels® die-cast was born, with an axle and wheel combo that made it the fastest roller of its day. One of our most iconic Hot Wheels cars was the Bone Shaker®, imagined by one of our most legendary designers, Larry Wood.
“I had them as a kid. They always say Hot Wheels is everybody’s first car, so technically that was my first car. It’s cool for kids to be able to build something for themselves and figure out if it works through trial and error, like setting up the track. I think that’s good for kids to be able to do that.”
“I wanted to use the classic orange [Hot Wheels] track, because I remember having that. You click it together, and you can build tracks in all different formations. I concepted out that idea — like what the video shots were going to look like — and did sketches of each scene. I used paper textures for the blues in the scenes, because I wanted it to look miniature and small.”
“It’s been great. When I got on that first call, I can’t remember who it was with, but he was so into Hot Wheels. It was cool because it shows you’re actually interested in what you’re working on.”
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