*No code needed, discount automatically applies in cart. Valid between February 18, 2026 (9:00 am PT) through December 31, 2026 (11:59 pm PT). While supplies last. Valid on items using this link only: https://creations.mattel.com/collections/up-to-20-off-select-uno-card-games. Price as marked. Cannot be combined with any other promotional offer. Offer not valid on items outside this promotional link. Purchase limits may apply; see individual product descriptions. Only one discount per order, may use on additional orders. Not applicable to taxes, shipping or handling charges. Mattel reserves the right to modify or cancel this promotion at any time without notice. Void where prohibited.
Mattel Creations Affiliate Program Agreement
Mattel Creations Affiliate Program Agreement
Mattel Creations Affiliate Program Terms
Last updated: September 29, 2026
These Affiliate Program Terms (the “Terms”) form an agreement between you (“Creator” or “you”) and Mattel, Inc. (“Mattel”) regarding your application to and, if selected, participation in the Mattel Creations Affiliate Program (the “Program”). If you are acting on behalf of any person or entity, “Creator” and “you” refer to that person or entity.
1. Definitions
“Affiliate Link” means any link generated through the Superfiliate Platform that directs to a Co-Branded Landing Page.
“Co-Branded Landing Page” means a Creator-specific Mattel Creations webpage hosted by Mattel or Superfiliate as part of the Program.
“Commission” means the commission, as described in the Program Details, payable to you for the Customer’s purchase of any Eligible Mattel Product.
“Content” means any content you publish on any Digital Outlet in connection with the Program.
“Customer” means a customer that visits the Co-Branded Landing Page (by clicking on the Affiliate Link or otherwise).
“Customer Unique Code” means a unique code generated when a customer adds an Eligible Mattel Product to a shopping cart on or after visiting the Co-Branded Landing Page.
“Digital Outlet” means any social media site or other website or application on which you publish Content.
“Eligible Mattel Product” means any Mattel Product that Mattel designates as eligible for the Program.
“Mattel Creations Site” means mattelcreations.com.
“Mattel Product” means any product that Mattel makes available for purchase on the Mattel Creations Site.
“Program Details” means the then-current details regarding the Program posted in the Superfiliate Platform or communicated to you by Mattel via platform message or email, such as the onboarding requirements, commission information, the Mattel Brand Guidelines, and the conditions for discounts. The Program Details include information communicated by Superfiliate regarding Affiliate Links, Customer Unique Codes, discounts and Co-Branded Landing Pages.
“Superfiliate Platform” means the Superfiliate service for participation in affiliate programs.
2. Eligibility.
To participate in the Program, you must: (a) be the age of majority (18 years or older in most U.S. states); (b) be a legal U.S. resident; (c) have a Superfiliate Platform account; (d) receive an invitation from Mattel, or have Mattel accept your request, through Superfiliate, to participate in the Program; and (e) satisfy Mattel’s onboarding requirements described in the Program Details, including by providing the information and documents to Mattel’s screening and payment facilitator. Mattel employees are not eligible to participate in the Program. Mattel may review your social media profile and content, and other information about you, to determine your suitability for the Program. Mattel may accept or deny your participation in the Program in Mattel’s sole and absolute discretion.
3. Participation Requirements
a. Eligible Mattel Products. Mattel may provide you with an Eligible Mattel Product as part of the Program, but you are not entitled to any free Mattel Products.
b. Posting Cadence and Minimum Activity. Creators in the Program are expected to publish at least one post featuring an Eligible Mattel Product per calendar month using the assigned Affiliate Link. Mattel may suspend your participation in the Program or remove you from the Program if you publish fewer than the expected number of qualifying posts or if your qualifying posts do not generate enough attributed clicks or sales.
c. Use of Affiliate Links and Codes. You must use the Affiliate Link(s) assigned through Superfiliate when promoting Mattel products. Failure to include the Affiliate Link will render the Content ineligible for commissions. You are not permitted to transfer or allow anyone else to use your Affiliate Link(s). Your Affiliate Link, and Customer Unique Codes, may expire or become disabled. After your Affiliate Link expires or is disabled, Customer Unique Codes will no longer be generated. The Program Details may contain other limitations on the use and validity of Affiliate Links and Customer Unique Codes (such as attribution expiration periods and actions that will terminate the attribution chain), and such limitations are incorporated into these Terms.
d. Discounts. Mattel may offer or deny discounts to Customers in Mattel’s sole and absolute discretion, and Mattel may set conditions and limitations on the discounts (e.g., available to first-time Mattel Creations purchasers only). Discounts, if any, for Customers will be as stated in the Program Details. You must clearly and precisely convey in your Content the conditions and limitations of the discounts. For example, you must disclose that discount codes provided through the Program are not stackable or combinable with other promotions, offers or discounts.
e. Administration of Program; Editing and Removing Content. You must maintain an active Superfiliate account throughout your participation in the Program and must not revoke any permissions necessary for Mattel to administer the Program. Mattel may share your information with Superfiliate for purposes of administering the Program. Mattel may require you to use the Superfiliate Platform to communicate with Mattel regarding the Program. Mattel may request reasonable information related to your participation in the Program. Mattel may request that you edit or remove Content that violates these Terms. You must respond promptly to inquiries or requests from Mattel regarding the Program or Content.
f. Brand Guidelines and Content Standards. You must comply with Mattel's brand guidelines in the Program Details (the “Mattel Brand Guidelines”). In addition, you should read and must comply with the Federal Trade Commission’s Endorsement and Testimonial Guides (https://www.govinfo.gov/content/pkg/FR-2023-07-26/pdf/2023-14795.pdf) and FAQ for Social Media Influencers (https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking) (collectively, the “FTC Guides”).
g. Co-Branded Landing Page. Mattel may require you to create a Co-Branded Landing Page and allow you to personalize the Co-Branded Landing Page. You do not have and will not acquire any rights in the Mattel IP on the Co-Branded Landing Page or your arrangement or other personalization of the Co-Branded Landing Page.
h. Costs of Participation. You are responsible for producing the Content using your own funds and equipment. Mattel will not reimburse any of your costs to produce the Content or otherwise participate in the Program. You are solely responsible for compensating, and reimbursing expenses of, other individuals or entities (e.g., talent or production crew) that participate in the creation or publication of your Content or that otherwise work for or with you in connection with the Program.
i. Superfiliate Platform. Superfiliate’s then-current Terms of Service govern your use of the Superfiliate Platform.
4. Compensation and Taxes
a. Commissions. Subject to your compliance with these Terms and other requirements of the Program, Mattel will pay you the Commissions you earn under the Program, as described in the Program Details. You will earn a Commission only if (i) the Customer adds an Eligible Mattel Product to the Customer’s shopping cart on or after visiting the Co-Branded Landing Page, (ii) the Customer completes the purchase of the Eligible Mattel Product before the Customer Unique Code expires or is otherwise disabled, (iii) Superfiliate is able to attribute the purchase to you, and (iv) you comply with these Terms and all other requirements of the Program. Mattel will not pay any Commission on discounts, taxes, shipping, refunded or canceled orders, chargebacks or fraudulent purchases, and Mattel may reverse or reduce unpaid Commissions, or offset other Commissions, accordingly. Also, there are reasons why an Affiliate Link or Customer Unique Code may not work or be attributable to you (e.g., if the prospective customer clears browser cookies), and Mattel will not owe you any commission in those circumstances. If you breach the Terms, Mattel may refuse to pay Commissions and seek damages. Mattel may pay the Commission through Mattel’s payment facilitator. To be eligible for and receive payment, you must provide the facilitator with the information and documents it reasonably requests. If you do not provide such information and documents within 90 days of earning a Commission, you will forfeit the Commission. Mattel is not obligated to designate any Mattel Product as an Eligible Mattel Product. Mattel is not obligated to sell Eligible Mattel Products, and Mattel may suspend or stop selling Eligible Mattel Products at any time. Mattel is not obligated to pay you or any third party any other compensation, royalties or any other consideration for or otherwise in connection with your participation in the Program or Mattel’s exploitation of its rights under these Terms.
b. Taxes. You are solely responsible for all taxes payable on the Commission. You must timely pay and accurately file all taxes, withholdings, contributions, levies and other amounts that may be due to tax authorities or other third parties in connection with the Commission. Mattel is not obligated to “gross up” the Commission to compensate for any taxes or other amounts that you are obligated to pay to any tax authority or other third party.
c. Screening. Mattel may request screening information and documentation to assist Mattel in determining whether you may be accurately characterized as an independent contractor and are eligible for the Program. You must comply with such screening procedures, including providing information and documents reasonably necessary to enable Mattel or its screening facilitator to determine whether you qualify as an independent contractor under applicable law and are eligible for the Program.
5. Intellectual Property Rights
a. Your Content. You retain all rights in and to the Content, except for (i) any Mattel IP in the Content, and (ii) the license to Mattel in this Section 5(a). By participating in the Program, you grant Mattel a non-exclusive, royalty-free, perpetual, irrevocable, worldwide right to: (A) display on the Co-Branded Landing Page your name, image, Content and any other materials you provide for purposes of display on the Co-Branded Landing Page; (B) reshare your Content organically on Mattel’s social media channels, with appropriate credit; and (C) reproduce, display, perform and distribute the Content, in any and all media formats, for: non-public client/retailer meetings, record-keeping, or other internal or non-public purposes; lookback, year-in-review, and other historical promotional purposes by Mattel or third parties, including compilations and digital or social media platform uses; and in connection with presentations, trade events, and award submissions or ceremonies in the entertainment, production, advertising, and retail industries, including related publicity. Any paid use of your Content, such as advertising, boosting or whitelisting, will be subject to the usage permissions granted by you through the Superfiliate Platform. You hereby waive and will waive all so-called moral rights associated with the Content, and any right to inspect or approve the final displays or other exploitation of the Content, for Mattel’s limited uses described in this Section 5(a). Except as stated in this Section 5(a), Mattel is not obligated to provide attribution or any consideration to you, or any third party, in connection with Mattel’s exploitation of the rights granted by you in this Section 5(a).
b. Mattel IP; Mattel Materials; Eligible Mattel Product IP. Except as expressly stated in this Section 5(b), Mattel retains all rights in and to its name, trademarks, copyrights and other intellectual property (collectively, “Mattel IP”). Mattel is not obligated to make any of its logos, product images or other materials (“Mattel Materials”) available to you. If Mattel makes any Mattel Materials available to you for use in connection with the Program, or you incorporate any Mattel trademark or copyright on or related to an Eligible Mattel Product into your Content (“Eligible Mattel Product IP”), then Mattel grants you a limited, non-exclusive, revocable, personal, non-sublicensable, non-transferable license, only during your participation in the Program and subject to your compliance with these Terms, to use the Mattel Materials and Eligible Mattel Product IP only for purposes of publishing Content for the Program. All goodwill arising from your use of Mattel Materials and Eligible Mattel Product IP will inure to the sole benefit of Mattel.
c. Feedback. If you provide suggestions or other feedback regarding the Program (“Feedback”) to Mattel, Mattel will not be obligated to keep that feedback confidential and will have the right to use and exploit that Feedback without compensation to you.
6. Representations and Warranties.
You promise, represent and warrant that:
a. you have the right and authority to enter into these Terms and participate in the Program;
b. all information and documents you provide to Mattel or its agent (such as its screening provider or payment facilitator) are accurate, complete and authentic;
c. you will have all rights in and to the Content necessary to publish the Content on Digital Outlets and the Co-Branded Landing Page;
d. neither the Content nor your use of the Content will infringe or violate any intellectual property right, right of publicity, right of privacy or other right of any third party;
e. Mattel’s use of the Content as permitted in Section 5(a) will not infringe or violate any intellectual property right, right of publicity, right of privacy or other right of any third party;
f. you and the Content will comply with all terms of the Digital Outlets on which you publish the Affiliate Link or any other Content in connection with the Program;
g. you and the Content will comply with all applicable laws and will not encourage or condone the violation of any laws;
h. you will comply with the Mattel Brand Guidelines and the FTC Guides when promoting or otherwise writing or talking about Mattel or Mattel’s products or services in connection with the Program;
i. you will not state or imply that Mattel endorses you, the Content or any Digital Outlet(s);
j. you will clearly and conspicuously disclose your true identity and that you have received or may receive compensation, product, and/or other incentive items from Mattel (as applicable) proximate to any mention of Mattel or Mattel’s products and services;
k. you will not make any imprecise, false, misleading, or deceptive statement and will not make any product performance or attribute claims about Mattel products or services (opinions may be expressed, but not any factual claims about the products or services);
l. you will ensure that all statements made in connection with the Program accurately reflect only honest, current opinions and beliefs based on personal experience;
m. you will not purport to speak on behalf of Mattel;
n. you will ensure that the Content and Digital Outlet is appropriate for a family audience, does not contain or promote illegal activities, does not suggest use of any Mattel products in any inappropriate, unsafe or unlawful manner, and is not rude or abusive;
o. you will not disparage any Mattel product or campaign that the Mattel product is intended to support;
p. you will make clear to consumers that all advertising, marketing, promotion, and other commercial materials and speech is of a commercial nature and not editorial speech;
q. you will follow all self-regulatory program principles and recommendations and guidance from the FTC and state Attorneys General regarding consumer data privacy and security (including consumer tracking, targeting, and retargeting, online behavioral advertising, and interest-based ads);
r. you will not include personal information in any Content unless you have all rights and consent necessary to publish that personal information to the public, and you will not include any personal information of any minor in any Content;
s. you will not make any Content that is intended to appeal to minors, and you will not direct any Content at minors, in connection with the Program;
t. the Content and Mattel’s use and exploitation thereof will not be subject to any union, guild, or other collective bargaining agreements;
u. you will not use false or deceptive identities, names, or accounts;
v. you will not deploy or otherwise use bots, malware, viruses, or scrapers;
w. you will not make it appear as though any aspect of your participation in the Program was more successful than it actually was through inauthentic or misleading statements or interactions (e.g., click-fraud or manipulating social media followings);
x. you will not engage in any activities that are designed to defraud or deceive Mattel, Customers or third parties, such as cookie stuffing, URL masking, or purchasing Eligible Mattel Products yourself through your Affiliate Link; and
y. you will not deploy, or permit any third party to deploy, any technology on, or in connection with, Mattel or Mattel-branded sites, systems, or services that can enable the tracking of site or service activities or users.
7. Termination.
Mattel may suspend or terminate your participation in the Program at any time, with or without cause, without prior notice. You may end your participation in the Program at any time by notifying Mattel through the Superfiliate Platform that you desire to withdraw from the Program; termination will be effective when Mattel removes you from the Program. Upon the termination of your participation in the Program: (a) Mattel will pay you valid Commissions accrued through the effective date of termination in accordance with Mattel’s then-current payout process and timing, subject to your completion of any required payment steps; (b) you will remove all Content (including all Affiliate Links) related to the Program; and (c) your licenses to the Mattel Materials and Eligible Mattel Product IP under these Terms will terminate immediately and automatically.
8. DISCLAIMER.
MATTEL MAKES NO PROMISES, REPRESENTATIONS OR WARRANTIES (SUCH AS MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE) TO YOU REGARDING THE MATTEL PRODUCTS, MATTEL CREATIONS SITE, AFFILIATE LINKS, CUSTOMER UNIQUE CODES, SUPERFILIATE PLATFORM OR ANY AMOUNT YOU MAY MAKE THROUGH THE PROGRAM. MATTEL DOES NOT PROMISE, REPRESENT OR WARRANT THAT THE MATTEL CREATIONS SITE OR SUPERFILIATE PLATFORM WILL BE AVAILABLE AT ALL TIMES OR ANY PARTICULAR TIME OR BE ERROR-FREE. MATTEL IS NOT AFFILIATED WITH SUPERFILIATE AND IS NOT LIABLE FOR ANY ACTS OR OMISSIONS OF SUPERFILIATE.
9. Indemnification.
You will defend Mattel and its affiliates, licensors, directors, employees and agents (the “Mattel Parties”) from and against all claims and actions, and will indemnify and hold harmless the Mattel Parties from all damages, liability, and expenses (including attorney fees and other legal expenses) that the Mattel Parties suffer or incur, arising from or related to: (i) your breach of these Terms (including, for clarity, the Mattel Brand Guidelines); or (ii) the Content.
10. Confidentiality.
You will: (a) not disclose to any third party any information that Mattel provides to you that a reasonable person would recognize is Mattel’s confidential information, except to your employees, contractors and agents who need to know that information for purposes of your participation in the Program; (b) not use any Mattel confidential information that you receive through the Program for any purpose other than to participate in the Program; (c) use at least reasonable care to preserve the confidentiality of Mattel’s confidential information; (d) comply with any restrictions (e.g., embargo on posting) Mattel informs you of regarding the Mattel Materials, Eligible Mattel Product IP or Mattel’s confidential information; and (e) notify Mattel in writing promptly if you discover unauthorized access, use or disclosure of Mattel’s confidential information. Notwithstanding the foregoing, you may disclose Mattel’s confidential information to the extent required by applicable law; provided, however, that you notify Mattel in writing before disclosing the information and comply with any reasonable request by Mattel in any Mattel effort to protect the information from disclosure. Your obligations in this Section 10 do not apply to any information you receive from Mattel that you can demonstrate: (i) is or becomes generally publicly available without your fault; (ii) you knew free of any confidentiality obligations when received from Mattel; (iii) you acquired from a third party that did not violate any obligation, duty or law in its disclosure of that information to you; or (iv) you developed independently without using or referring to Mattel’s confidential information.
11. Data Processing.
Mattel’s Privacy Statement will apply to the personal information Mattel collects about you through the Program.
12. LIMITATION OF LIABILITY.
IN CONNECTION WITH THE PROGRAM AND THE TERMS, MATTEL WILL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES. MATTEL’S AGGREGATE LIABILITY TO YOU AND ALL THIRD PARTIES UNDER THE PROGRAM AND THE TERMS WILL NOT EXCEED ANY UNPAID COMMISSIONS MATTEL IS OBLIGATED TO PAY YOU UNDER THESE TERMS. YOU ACKNOWLEDGE THAT MATTEL WOULD NOT ALLOW YOU TO PARTICIPATE IN THE PROGRAM WITHOUT THESE LIMITATIONS. THESE LIMITATIONS WILL APPLY EVEN IF MATTEL IS INFORMED OF THE POSSIBILITY OF SUCH DAMAGES OR LIABILITY. THESE LIMITATIONS WILL APPLY TO THE MAXIMUM EXTENT PERMITTED BY LAW.
13. Miscellaneous
a. Relationship of the Parties. Your participation in the Program is non-exclusive; Mattel may allow other creators to participate in the Program and promote and publish affiliate links for the same or similar products to the products you are promoting. You are an independent contractor of Mattel, and neither these Terms nor your participation in the Program will make you a partner, joint venturer, agent, representative or employee of Mattel. You have no right or authority to make any statement, representation, solicitation, offer or agreement on behalf of Mattel. You will be responsible for any act or omission by your employees, contractors and agents in connection with these Terms or participation in the Program.
b. Loan Outs. If you are an entity that employs the creator of the Content, your promises, representations and warranties in these Terms apply on behalf of the entity and the creator of the Content. If you are an agent working on behalf of any person, your promises, representations and warranties in these Terms are binding on you, that person and any applicable entity that employs that person.
c. Succession, Assignment and Delegation. You are not permitted to assign or delegate to any third party your right to participate in the Program or any other rights or obligations under these Terms. The Terms will be binding upon and inure to the benefit of each party and its permitted successors and assigns.
d. Force Majeure. Each party’s performance will be excused to the extent due to a cause beyond its reasonable control.
e. Notices. You will provide immediate notice to Mattel of any claims, complaints, demands, suits, proceedings or administrative or regulatory proceedings or inquiries against you or the Mattel Products in connection with the Program. You must notify Mattel by mail at Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245, Attn: VP, Legal and Business Affairs.
f. Governing Law; Venue for Disputes. The Terms are governed by and will be interpreted in accordance with the internal laws of the State of California, without reference to principles of conflict of laws. If you have executed or execute a mutual arbitration agreement, then that agreement governs all disputes covered under such agreement, and to the extent there is a conflict between these Terms and such mutual arbitration agreement, the mutual arbitration agreement will control. If you have not and do not execute a mutual arbitration agreement, then any dispute arising out of or relating to these Terms or the Program will be brought exclusively in state or federal courts in Los Angeles County, California, and each party consents to the personal jurisdiction of such courts and waives any claim or defense that such forum is inconvenient or improper.
g. Severability. If any term in these Terms is, for any reason, declared void, invalid or unenforceable, the term will be revised to the nearest enforceable term (if permitted by law), and the validity of the remaining provisions will not be affected.
h. Integration; Conflicts. These Terms, which include all terms and conditions incorporated by reference, constitute the entire agreement between you and Mattel regarding the Program and supersede all understandings and agreements between you and Mattel with respect to the subject matter hereof. If there is any conflict between the body of these Terms and the Program Details, the body of these Terms will prevail.
i. Waiver. Failure to seek or enforce any right or remedy in these Terms will not constitute a waiver of such right or remedy, and any waiver of any right or remedy will not be binding unless made in writing by the party waiving the right or remedy.
j. Amendment. Mattel may make immaterial changes to these Terms (including the Program Details) at any time without notice. Immaterial changes will be effective when Mattel posts the revised Terms. If Mattel makes any change to these Terms (including the Program Details) that materially affects your rights, Mattel will provide you with notice (via the Superfiliate Platform or email), and such changes will be effective as stated in the notice or revised Terms. Your continued participation in the Program after Mattel notifies you of material changes (or posts immaterial changes) to the Terms constitutes agreement to the revised Terms. All changes to the Terms will apply prospectively only. Except as stated in this Section 13(j), no amendment of these Terms will be effective unless in a writing signed by you and Mattel.
k. Interpretation. As used in the Terms, the terms “including”, “include” and “includes” will be construed to be followed by “without limitation”, unless expressly stated otherwise in the Terms.
l. Survival. All terms and conditions of these Terms that expressly survive or that, by their nature, should survive will survive the termination of these Terms, the Program or your participation in the Program.
