Mattel Creations REVEALED 2025 Collection Contest | Official Rules

Mattel Creations REVEALED Fan Collection Contest

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.

A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED.

MANY WILL ENTER; FEW WILL WIN.

Contest Period. Contest begins at 10:00:00 a.m. Pacific Time (PT) on 12/02/24 and ends at 11:59:59 Pacific Time (PT) on 12/13/24 (“Video Period”).
Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245 ("Sponsor").
Ventura Associates International LLC, 494 Eighth Avenue, Suite 1700, New York, NY 10001 (“Administrator”).
Contest is open to legal residents of the continental United States, 21 or older at time of Video and who meet the eligibility requirements detailed in this section. Employees, officers and directors of Sponsor, Administrator and their respective, affiliated and subsidiary companies, advertising and promotion agencies and suppliers of promotional materials and services, and any other entity engaged in any way in the development, production, printing, distribution or execution of the Contest (together, “Contest Entities”) and members of the immediate family or household (whether related or not) of such individuals are not eligible. (“Immediate family” means spouse and parents, grandparents, siblings and children and their spouses, whether or not residing with the ineligible individual.) Void in Puerto Rico and U.S. territories and where prohibited or restricted by law.
1. Entrants may not have been convicted of a felony. By entering, each individual (“Entrant”) understands and agrees that, if selected as the potential Grand Prize Winner, they will be required to consent to a background check; and, failure to sign such consents and authorizations and/or to furnish all required information will result in disqualification. In addition, Sponsor reserves the right in its sole discretion, to disqualify any Video and/or disqualify the potential Winner if he/she is not eligible to participate in the Promotion or, if the results of such background check reveal that the Entrant and/or potential Winner has been convicted of, or is currently charged with, a felony or a crime of moral turpitude, each instance as determined by Sponsor in its sole discretion. Void where prohibited and subject to all applicable federal, state, local, and municipal laws and regulations.
How To Enter. No purchase, Video fee, payment, or proof-of-purchase is necessary to participate. Submit a video that features your collection of Mattel toys and games that meets the Submission Requirements defined below (a “Video”) and enter the video online during the Contest Period.

There are two (2) types of Video submission: (i) On-Camera Video; or (ii) Off-Camera Video. To be considered for a potential Grand Prize Finalist to join Mattel Creations REVEALED live in March 2025, you must be comfortable being on camera and submit an On-Camera Video that includes a brief personal introduction, along with your Video (see methods below). Only one (1) Video per person per Mattel brand.

There are two methods to submit a Video.

Website Video: Visit https://creations.mattel.com/pages/mattel-creations-revealed-2025-collection-contest, complete the online Video form, and submit a Video. To complete the online Video form, you must:
1. Provide your first and last name, email address, phone number, city, state, age and social media handles and/or Forum Handles (Instagram, X (Twitter), You Tube, etc. (if you have one);
2. Check the box identifying which Mattel brand(s) is represented in your collection (Barbie®, Hot Wheels®, Masters of the Universe™, Monster High™, WWE®, UNO®, or Little People®);
3. Check the box identifying the video submission type (On-Camera Video or Off-Camera Video.
Social Media Video: Submit a Video on Instagram or TikTok by linking to a unique hashtag #MCRevealedCollection. Entrant will be contacted via direct message containing a link you must complete to enter. Utilizing the hashtag means that you accept these Official Rules

Video Requirements. All Videos submitted to the Contest must meet the following requirements (“Submission Requirements”) as well as all specifications included in these Rules. Any Video that fails to meet the specifications in these Rules may be disqualified, as determined by Sponsor in its sole discretion. All Videos must be received during the Video Period. Proof of submitting a Video does not constitute proof of receipt or entry into the Contest. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any Video that is lewd, obscene, sexually explicit, disparaging, defamatory or libelous in any nature, or does not comply with these Official Rules, including the Submission Requirements.
1. The Video must not contain any brand names, trademarks, characters, products, logos, or other recognizable third-party intellectual property other than Barbie®, Hot Wheels®, Masters of the Universe™, Monster High™, WWE®, UNO®, Little People® or other Mattel brands, which the entrant has a limited license to use to incorporate into their Video for this Contest.
2. The Video must not contain any person who is younger than 21 years of age at the time of Video.
3. The Video must be well-lit. Sponsor recommends placing a light source behind your recording device, illuminating your face and background as evenly as possible.
4. The Video must be authorized. This means that you must have the legal right and any permissions necessary to submit the Video into the Promotion. By submitting the Video, you hereby represent that you have all rights necessary to submit the Video, distribute the Video, through the website or any other and to grant to Sponsor the rights set forth herein. By submitting Video, all necessary permissions, including, without limitation, permission to use name, prize won (if any), hometown, voice, images and any other similar likeness of all individuals appearing in Video (“Name & Likeness”) shall have been deemed granted to Sponsor with no compensation whatsoever.
5. The Video must be your original work and must not infringe on the copyright, trademark, privacy, publicity or any other intellectual property right of any person or entity.
6. The Video must meet all specifications set forth by Sponsor in these Rules, including, without limitation, format, duration, file Size, length, standards and practices requirements and any other specifications.
7. The Video must not, in the sole discretion of Sponsor, contain any inappropriate content including but not limited to, material which is (or promotes activities which are) abusive, harassing, threatening, an invasion of a right of privacy of another person, bigoted, hateful, racially offensive, discriminatory (based on race, sex, religion, national origin, physical disability, sexual orientation or age), violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), vulgar, obscene, pornographic or otherwise sexually explicit, harmful or can reasonably be expected to harm any person or entity, profane, offensive or otherwise objectionable as determined by Sponsor and/or Administrator in their sole discretion; must not contain material which is (or promotes activities which are) illegal or encourage or advocate illegal activity or the discussion of illegal activities with the intent to commit them (including but not limited to Letter, Video or Photo that are, or represent an attempt to engage in, child pornography, stalking, sexual assault, fraud, trafficking in obscene or stolen material, underage drinking, drug dealing and/or drug abuse, harassment, computer hacking, theft, or conspiracy to commit any criminal activity) or otherwise unlawful. The Video must not violate these Rules.
8. The Video must not disparage Mattel Inc.
9. You represent and warrant that: (i) you are the sole and exclusive owner of the Video and all rights to the Video; (ii) you have the full and exclusive right, power and authority to submit the Video to Sponsor upon the terms and conditions set forth herein; (iii) no rights in the Video have previously been granted to any person, firm, corporation or other entity or otherwise exercised or exploited; (iv) the Video has not been submitted for any other contest(s) or promotions and it has not won any previous awards or Grand Prize; and (v) the full use of the Video or any part thereof will not in any way violate or infringe upon any copyright (statutory or otherwise), constitute a libel or defamation of or an invasion of the rights of privacy or publicity of, or otherwise violate or infringe upon any other personal, property or other rights of any person, firm, corporation or other entity or subject Sponsor to any costs or liability of any kind or nature whatsoever.
10. You are responsible for, and must have obtained, prior, written approval from any identifiable person that appears in, is mentioned in, or otherwise contributed to the Video (each a “Third-Party Participant”) for you to include such person in the Video. By entering, you represent and warrant that you have obtained such permission and all other necessary authorizations from any Third-Party Participant allowing use of such person’s name, likeness or contribution in the Video, and you and each Third-Party Participant agree to and do hereby assign all rights for usage to Sponsor. You may be required, at any time, to provide Sponsor with evidence of all such written permission(s) and authorizations immediately upon request, or you may be disqualified and rendered ineligible to receive a prize in this Contest.

On-Camera Videos must meet the following criteria:

Video Length: No more than two (2) minutes
File Format: MP4, MOV
Resolution: 1080x1920 (9:16)
Maximum File Size: 1 GB
First 30 Seconds: Introduce yourself. Tell us your name, where you live, how long you have been collecting, and why you love collecting.
Remaining Video Time: Show us the range of your collection, highlight your favorite collectible, and explain why it’s special to you

Off-Camera Videos must meet the following criteria:

Video Length : No more than one (1) minute
File Format: MP4, MOV
Resolution: 1080x1920 (9:16) Vertical Format
Maximum File Size: 1 GB
In One Minute: Tell us your name and how long you have been collecting, and show us the range of your collection. Highlight your favorite collectible, and explain why it’s special to you.
Winner Selection/Judging. Judging will take place between December 13, 2024, and January 13, 2025. The decisions of the Judges shall be final and binding.
1. Semi-finalist judging: Judges will score the eligible videos based on the following criteria to select twenty-four (24) potential semi-finalists:
  1. Depth of collection (25%);
  2. Novelty of collection (25%);
Display of collection (25%);
Representative of brand values (25%).

The twenty-four (24) Videos with the highest points will be selected as semi-finalists. In the event of a tie for the Semi-finalists, the tie will be broken by the Judges based on the highest points in depth of collection.

Finalist judging: From the twenty-four (24) semi-finalists entries, the Judges will select seven (7) potential Grand Prize winners; one (1) Grand Prize winner from each Mattel Collection (Barbie, Hot Wheels, Masters of the Universe, Monster High, WWE, UNO, and Little People). Semi-finalist Entries will be rejudged according to the following criteria:
1. Personality and Energy: (30%);
2. Brand Knowledge (30%); and
3. Positive Engagement with the Brand (40%).

The semi-finalist Video with the most points for each Mattel brand will be chosen as potential Grand Prize Winners for a total of seven (7) potential Grand Prize Winners. In the event of a tie for the finalists, the tie will be broken by the Judges based on the highest points in Positive Engagement with the Brand.

Entry Limits. Limit one (1) Video per person per brand (Barbie, Hot Wheels, Masters of the Universe, Monster High, WWE, UNO, or Little People) per email address (“Address”), regardless of whether a person has more than one (1) Address or more than one person uses the same Address. If you attempt or are suspected of attempting (in the sole discretion of Sponsor or Administrator) to circumvent this limitation by any means, including but not limited to establishing multiple email accounts, you may be disqualified from the Promotion. Any duplicate or materially similar entries will be disqualified. In the event that the same Video is received from more than one (1) Entrant, the Video will be deemed to be submitted by the first Entrant whom the Video was received from. Entries become the property of the Sponsor and will not be returned. Sponsor reserves the right to contact Entrants for possible use in future promotional material and may ask Entrant to sign a release. Proof of submission does not constitute proof of receipt. The "authorized account holder" is defined as the natural person to whom the email address is assigned by an Internet service provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If a dispute regarding eligibility of Video cannot be resolved to Sponsor's satisfaction, the affected Video will be deemed ineligible.
Verification of Promotion Winners. Potential winners (whether Semi-Finalist or Grand Prize Finalist as defined in 10(a) and 10(b) below, respectively) will be notified by e-mail on or about January 21, 2025. Potential Grand Prize Winners will be required to complete, sign and return an affidavit of eligibility and liability release, and/or IRS Form W-9, where permitted, and a publicity release. If (a) potential Grand Prize Winner fails to respond within five (5) business days of the Notification, (b) potential Grand Prize Winner fails to return the executed Promotion Documents within five (5) business days after it has been sent to him/her, (c) if Notification is returned as undeliverable or unclaimed, (d) potential Grand Prize Winner cannot accept or is unwilling to accept any portion of the Grand Prize for any reason(e) potential Grand Prize Winner cannot or does not comply with these Official Rules or (f) is otherwise found to be ineligible, the Sponsor has the right to change the Grand Prize at its discretion or such potential Grand Prize Winner may be subject to disqualification, and an alternate winner may be selected according to the next highest score after the original potential Grand Prize Winner . Sponsor will have no liability of any kind (either to a potential Grand Prize Winner or any third party) because of its decision made hereunder.

Sponsor reserves the right to modify the notification procedures in connection with the selection of an alternate winner, if any. Entry and acceptance of prize constitutes permission (except where prohibited by law) to exploit Name & Likeness of winner or any individual appearing in Entry for online posting and promotional purposes without prior notice or further compensation.).

Prize Conditions / Approximate Retail Values. There is a total of thirty-one (31) prizes offered in the Contest, with a total approximate retail value of $8,999.76. Any depiction of prizes (or any part thereof) is for illustrative purposes only. Sponsor is responsible only for prize delivery and are not responsible for prize utility, quality or otherwise.
Semi-Finalists. The twenty-four (24) Semi-finalist winners will have their video featured during Mattel Creations REVEALED Livestream event on March 06, 2025 and will also receive a small prize. Retail Value of the prize is between $14.99-$24.99 each: Total Retail Value of all semi-finalist prizes: $599.76
Grand Prize Finalists. The seven (7) finalists will receive a trip to El Segundo, CA, which includes a live appearance on Mattel Creations REVEALED in March 2025, roundtrip economy airfare for one (1) to LAX from a major airport nearest prize winner’s home and standard, roundtrip ground transport from LAX to an El Segundo-area hotel, two (2) nights/three (3) days hotel in the El Segundo area. Mattel may elect to provide ground transportation or a mileage reimbursement instead of airfare. Selection of airfare and hotel, and any seats and room assignments are at the discretion of the Sponsor, Administrator, airline and hotel personnel. Winner will be required to provide a credit card to the hotel to cover incidentals which are not included in the prize. Winner must travel on the dates specified by sponsor so as to appear on Mattel Creations REVEALED on March 6, 2025 or prize may be forfeited and an alternate winner may be chosen. All travel is subject to availability and restrictions. Winner must sign and return an affidavit of eligibility and travel release before any ticketing of travel occurs. Winner must have all necessary identification and/or travel documents required for travel. Winner must comply with all required conditions of travel. Sponsor is not liable for any expenses occurred as a consequence of flight cancellation or delay or any weather or airline issues that prevent the winner from traveling. In any case any missed portion of the prize is forfeited in its entirety and no substitution will be provided. All other expenses not specified above, included but not limited to, meals, beverages, hotel activities, excursions, mini-bar fees, gratuities, incidentals, service charges, travel upgrades, rental car and travel insurance, change of ticket fees, unspecified taxes, and other transportation, and hotel fees are the sole responsibility of the winner. Retail value of Grand Prize (7) is $$1200.00 each.

Grand Prize Winners must be able to travel March 5-7, 2025, or will forfeit prize. Should a Grand Prize winner not be able to attend the REVEALED event, for any reason whatsoever once a prize will be awarded, the Sponsor in its sole discretion may invite a member of the audience to participate in the event. The Sponsor’s obligations to the original winner will be considered fulfilled and the absent winner will have no further claim or recourse to any part of the prize. In that event, the audience member’s participation has no financial value. Grand Prize Winners will be solely responsible for all fees, federal, state and local taxes and any other expenses relating to the use, acceptance and possession of a Grand Prize. Grand Prize Winner must accept the prize as stated or prize may be forfeited and may be awarded to an alternate prize winner. Any difference between the stated ARV of a prize and the actual value of a prize will not be awarded to the prize winner. Grand Prize is non-transferable in whole or in part except at the discretion of Sponsor. No substitution or cash redemption except at the discretion of Sponsor, in which case a prize of equal or greater value will be awarded. Sponsor reserves the right, to substitute a prize (or component thereof) of equal or greater value in the event the grand prize is unavailable for any reason whatsoever. Grand Prize Winner shall bear all risk of loss or damage to prize upon being awarded to Grand Prize Winner and Sponsor does not have any obligation or responsibility to replace prize if lost, damaged or stolen. Grand Prize will be awarded “as is” with no warranty or guarantee. Sponsor has not made nor in any manner is responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize thereof, including but not limited to its quality, condition, appearance, safety, performance. Sponsor is not responsible for any fees, costs, or additional charges resulting from an entrant or prize winner entering and participating in the Promotion and/or being awarded and/or receiving and/or using a prize.

Data Protection / Privacy. As a condition of entering the contest and any other time you provide your information to the Sponsor, you agree to the collection, processing, storage, and sharing (i.e., by way of example only, with Sponsor’s parent company, its affiliates, and with third party partners, service providers, etc.,) of your information (including your personal information or personal data) by Sponsor for the purpose of administering this Contest (i.e., communicate with you, process your submission, etc.,) and to comply with applicable laws, rules, and regulations. To learn more about how Sponsor handles your information, read Sponsor’s Privacy Policy located at http://corporate.mattel.com/privacy-statement.aspx. In addition, your participation in the sweepstakes by submitting a comment during the Contest period will be deemed to signify your consent for your comment(s) to be used on futures social media posts and/or advertising material by Sponsor and to otherwise use your comment(s) and make derivative works therefrom without compensation. Acceptance of any prize constitutes permission for Sponsor to use the winner’s name and likeness for promotional purposes without further compensation except where prohibited by law.
General Conditions. Sponsor and/or Administrator is not responsible for any change of email address. If any notification is returned as undeliverable, or if semi-finalist potential winner is not reachable at email address of phone number provided, potential winner will be disqualified, and prize will be awarded to the semi-finalist who received the most points after the original potential 24 semifinalists were selected. If Grand prize is forfeited, it may be awarded, at the Sponsor’s sole discretion, an alternate potential Grand Prize winner who received the most points after the original 7 potential winners were selected. All taxes (including but not limited to federal, state, local, sales, and income tax) are the Winners’ responsibility. A form 1099-MISC will be issued to the Winners. Except where prohibited by law, entry and acceptance of prize constitute permission to use Winner’s Name, prize won, hometown, likeness, photographs and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification, or permission. Any depiction of the prize is for illustrative purposes only and may not reflect actual prize won. At the sole discretion of the Sponsor, no prize substitutions will be available. Prize is not redeemable for cash. No transfer of a prize to a third party is permitted. No groups, clubs or organizations may participate in the offer or reproduce or distribute any portion of these rules or entry forms to its members. All persons, by participating in this Contest, agree to be bound by these Official Rules and the decisions of the Sponsor and Administrator shall be final and binding
Entrants agree to release, defend and hold harmless Contest Entities as well as the employees, officers, directors and agents of each, from all claims and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persona (including death) and property which may be sustained in connection with directly or indirectly, 1) the awarding, receipt, ownership, use or misuse of the prizes awarded herein; or 2) participation in the Contest or any prize-related activities, including but not limited to or from any prize-related activity. Sponsor is not responsible if prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. In the event viruses, bugs, unauthorized human intervention, Acts of God, acts or regulations of any governmental or supra-national authority, war, national emergency, fire, accident, fire, riot, strikes, lock-outs, industrial disputes, acts of terrorism, pandemics, or other matters beyond the Sponsor’s reasonable control, corrupt, prevent or impair the administration, security, fairness or proper play of the Contest, so that it cannot be conducted as originally planned, except where prohibited by law. Sponsor has the right, in its sole discretion, to modify the Official Rules or to cancel, modify, terminate or suspend the Contest; and in such event, to select winners by such method as Sponsor in its sole discretion shall consider equitable.
Both semi- finalists and Grand Prize winners assume all liability for any injury or damage caused or claimed to be caused by participation in this Contest or use or redemption of prize. Contest entities assume no liability or responsibility in connection without any warranty or representation therewith.
Choice of Law. By entering the Contest, Entrant affirms that they have read, understood and accepted these Official Rules. The laws of California apply to and govern the Contest, and any claims must be raised and resolved in California. Void where prohibited.
Right to Cancel, Suspend, or Modify. The Sponsor reserves the right to cancel or modify the Contest if fraud, technical failures, or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Contest, as determined by Sponsor in its sole discretion. In such event, Sponsor will award any prize from among the eligible, non-suspect entries received for the Contest up to the time of impairment. The Sponsor is not responsible for human errors, or any error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. Sponsor is also not responsible for any injury or damage to an entrant’s or any other person’s computer related to or resulting from participating in or downloading any materials in connection with the Contest.
Severability: The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. In the event that any provision of the Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision.
Winner’s List. For a Winners List, send a stamped, self-addressed envelope (postage not required for Vermont residents) no later than February 15, 2025 to MATTEL CREATIONS REVEALED Contest Winners, c/o Ventura Associates Int’l LLC, Dept KM, Eighth Avenue, Suite 1700, New York, NY