Mattel Creations Past Drops - AOE - Hot Wheels

A ROCKET SCIENTIST AND A CAR DESIGNER WALK INTO A BAR.

A ROCKET SCIENTIST AND A CAR DESIGNER WALK INTO A BAR. A ROCKET SCIENTIST AND A CAR DESIGNER WALK INTO A BAR.

Actually, it was a garage, where they were challenged by our co-founder Elliot Handler to create a toy car that was cooler and faster than anything on the market. The Hot Wheels® die-cast was born, with an axle and wheel combo that made it the fastest roller of its day. One of our most iconic Hot Wheels cars was the Bone Shaker®, imagined by one of our most legendary designers, Larry Wood.

SHAKEN TO PIECES

For the Art of Engineering Collection, we pulled the Bone Shaker® apart and suspended it in acrylic. Now you’ve got a clear look at what makes a legend.

THE BONES OF SPEED

This singular image has inspired so many imaginations! For our 75th anniversary, we just had to bring back the initial Hot Wheels® schematic as a piece of art. This poster is screen-printed at 24 x 36 inches.

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MOVING AND SHAKING

We tapped 3D artist and animator Travis Ragsdale to bring our Bone Shaker® to life. The result is a trippy, energetic rip through his brain on endless orange track. We captured our favorite moment in a print measuring 24 x 36 inches.

CREATIONS COLLABORATOR TRAVIS RAGSDALE

Travis Ragsdale is a designer and animator based in Dallas, Texas, whose primary talents include turning real-life objects into vivid three-dimensional playthings.

He describes his work as “colorful and playful. Playing with colors is my favorite part. When I create, I like it to be super colorful, or I enjoy finding good complementary colors. Overall, I would say it’s just kind of playful and fun.”

WE ARE SO PROUD TO HAVE CREATED A BRAND LIKE HOT WHEELS®. WHAT IS YOUR CONNECTION TO IT?

“I had them as a kid. They always say Hot Wheels is everybody’s first car, so technically that was my first car. It’s cool for kids to be able to build something for themselves and figure out if it works through trial and error, like setting up the track. I think that’s good for kids to be able to do that.”

YOUR BONE SHAKER® ANIMATION IS WILD! HOW DID YOU COME UP WITH THIS? WHAT ABOUT BONE SHAKER TOOK YOU THERE?

“I wanted to use the classic orange [Hot Wheels] track, because I remember having that. You click it together, and you can build tracks in all different formations. I concepted out that idea — like what the video shots were going to look like — and did sketches of each scene. I used paper textures for the blues in the scenes, because I wanted it to look miniature and small.”

WE KNOW YOU WORK WITH LOTS OF BIG COMPANIES. WHAT WAS IT LIKE TO WORK WITH US?

“It’s been great. When I got on that first call, I can’t remember who it was with, but he was so into Hot Wheels. It was cool because it shows you’re actually interested in what you’re working on.”