Hot Wheels Ultimate Challenge Drop
NBC gave Hot Wheels superfans the opportunity of a lifetime. In the end, Arushi Garg took home the grand prize with her highly customized Nissan Skyline GT-R (R33).
NBC gave Hot Wheels superfans the opportunity of a lifetime. In the end, Arushi Garg took home the grand prize with her highly customized Nissan Skyline GT-R (R33).
“Hot Wheels: Ultimate Challenge” is an original format developed and produced by Endemol Shine North America in association with Workerbee under license from Mattel Inc.
FASTER, MORE INTENSE
FASTER, MORE INTENSE
Hot Wheels is more than just the cars hanging out in the toy aisles. At Hot Wheels Collectors, we shift into high gear with upgraded materials, astounding details, and surprising new ways to collect the hottest metal cars in the world.
Hot Wheels is more than just the cars hanging out in the toy aisles. At Hot Wheels Collectors, we shift into high gear with upgraded materials, astounding details, and surprising new ways to collect the hottest metal cars in the world.
RED LINE CLUB
RED LINE CLUB
Join for exclusive access to our most coveted collectible cars, produced in lower quantities and with upgraded features. You also get to vote on new releases created just for members, and access club-exclusive behind-the-scenes content and experiences.
Join for exclusive access to our most coveted collectible cars, produced in lower quantities and with upgraded features. You also get to vote on new releases created just for members, and access club-exclusive behind-the-scenes content and experiences.
ELITE 64
ELITE 64
These cars are highly detailed with precise proportions. They’re engineered with more parts than we’ve ever used before —some with more than 20 pieces – and feature a metal body and chassis, two-piece rubber wheels, and elevated graphics.
These cars are highly detailed with precise proportions. They’re engineered with more parts than we’ve ever used before —some with more than 20 pieces – and feature a metal body and chassis, two-piece rubber wheels, and elevated graphics.
NFT GARAGE
NFT GARAGE
They’re unique virtual collectibles, created by the same designers who produce the die-cast models that get your pulse pounding. Some of them are connected to real-world die-cast redeemables, among the rarest castings we’ll ever produce.
They’re unique virtual collectibles, created by the same designers who produce the die-cast models that get your pulse pounding. Some of them are connected to real-world die-cast redeemables, among the rarest castings we’ll ever produce.
PREMIUM CARS
PREMIUM CARS
Released in numerous themed collections throughout the year, our Premium castings feature all metal construction, authentic liveries, and Real Riders wheels. You’ll find these individually in stores, or in sets on our site.
Released in numerous themed collections throughout the year, our Premium castings feature all metal construction, authentic liveries, and Real Riders wheels. You’ll find these individually in stores, or in sets on our site.
1:43 SCALE
1:43 SCALE
Heavily demanded by collectors and car enthusiasts, these die-cast collectibles are hobby-grade editions of popular cars. Since they’re larger than our standard 1:64 scale cars, our designers can capture these models with incredible detail.
Heavily demanded by collectors and car enthusiasts, these die-cast collectibles are hobby-grade editions of popular cars. Since they’re larger than our standard 1:64 scale cars, our designers can capture these models with incredible detail.
THE ONES THAT STARTED IT ALL
THE ONES THAT STARTED IT ALL
These are the cars you can find anywhere. We produce 400+ cars every year, from the hottest new cars on the road to the greatest Hot Wheels original designs. They’re perfect for fans of all ages.
These are the cars you can find anywhere. We produce 400+ cars every year, from the hottest new cars on the road to the greatest Hot Wheels original designs. They’re perfect for fans of all ages.
A SHARED PASSION
A SHARED PASSION
For more than 50 years, Hot Wheels has driven car culture for fans of all ages. Whether you’re into racing or customizing, classic hot rods or luxury hypercars, or anything in between, you’ll find your people here.
For more than 50 years, Hot Wheels has driven car culture for fans of all ages. Whether you’re into racing or customizing, classic hot rods or luxury hypercars, or anything in between, you’ll find your people here.
LEGENDS ONLY GET BIGGER
LEGENDS ONLY GET BIGGER
Join us in the worldwide search for a custom vehicle worthy of the ultimate claim to fame: becoming a Hot Wheels die-cast car. Finalists are chosen at every stop by our Hot Wheels design team, celebrity judges, and special guests.
Join us in the worldwide search for a custom vehicle worthy of the ultimate claim to fame: becoming a Hot Wheels die-cast car. Finalists are chosen at every stop by our Hot Wheels design team, celebrity judges, and special guests.