UNO and Toby Plush x Gary Baseman | Mattel Creations

ART FOR 80

Mattel turns 80 this year and to celebrate, we partnered with artist Gary Baseman to reimagine an UNO deck and his iconic sidekick, Toby.
Desktop Image for Slider Mobile Image for Slider

A UNIQUE VOICE

A UNIQUE VOICE

Gary Baseman is an interdisciplinary artist whose work challenges viewers to reflect on the meaning of life’s challenges and triumphs. Through deceptively cute characters, often set in mythical landscapes, his narratives celebrate “the beauty of the bittersweetness of life.”
Gary Baseman is an interdisciplinary artist whose work challenges viewers to reflect on the meaning of life’s challenges and triumphs. Through deceptively cute characters, often set in mythical landscapes, his narratives celebrate “the beauty of the bittersweetness of life.”
Shop Now Shop Now
Block 1 Image Mobile Block 1 Image

Block 2 Image Mobile Block 2 Image

Block 3 Image Mobile Block 3 Image

TOBY IS SWELL

A plush version of “everyone’s best friend” also joins the celebration. He’s dressed as our historic mascot, Matty Mattel, a nostalgic nod to the 1960s and 1970s, and looks just as swell.
SOLD OUT
Desktop Image for Slider Mobile Image for Slider

ADORABLE AND RARE

ADORABLE AND RARE

Only 500 of these cute collectibles are available, and each one was hand signed by Gary Baseman. Get yours while you can and score an autographed piece of adorable art.
Only 500 of these cute collectibles are available, and each one was hand signed by Gary Baseman. Get yours while you can and score an autographed piece of adorable art.
SOLD OUT SOLD OUT
Block 1 Image Mobile Block 1 Image

Block 2 Image Mobile Block 2 Image

Block 3 Image Mobile Block 3 Image

FANTASTICAL FRIENDS

Each card in this UNO Canvas deck is a playful pop of colorful storytelling and features original illustrations of Baseman’s popular characters with historical Mattel toys.
Buy Now
Desktop Image for Slider Mobile Image for Slider

BONUS SIGNING EVENT

BONUS SIGNING EVENT

Our 80th Anniversary exhibit at the Corey Helford Gallery in Los Angeles is going on now. On March 22, from 2-4pm PT, you can purchase the UNO Canvas deck and have it signed by the artist himself.

Limited quantities will be on sale at the gallery event.
Our 80th Anniversary exhibit at the Corey Helford Gallery in Los Angeles is going on now. On March 22, from 2-4pm PT, you can purchase the UNO Canvas deck and have it signed by the artist himself.

Limited quantities will be on sale at the gallery event.
Learn More Learn More
© Gary Baseman