Purchase a Master of the Universe item located on this shop page: https://creations.mattel.com/collections/masters-of-the-universe-limited-sale-event (“Qualifying Item”) between April 1, 2026 (9:00 am PST) through April 30, 2026 (11:59 pm PST) and receive 50% Off Master of the Universe item of equal or lessor value of your choice from the same selection of Qualifying Items on this shop page. While supplies last. Subject to availability. To redeem: add at least (2) Qualifying Items in cart. Discount automatically applied at checkout. Cannot be combined with any other promotional offer. Offer not valid on items outside this promotional link. No adjustment of previous purchases. Offer is non-transferable and is not redeemable for cash or cash equivalent. Purchase limits may apply; see individual product descriptions. Not applicable to taxes, shipping or handling charges. Mattel reserves the right to modify or cancel this promotion at any time without notice. Void where prohibited.
Eight decades of iconic toymaking warrants a special design to mark the occasion. Behold our Mattel 80th Anniversary Barbie doll, a stunning keepsake that honors the legacy of a company that has inspired generations. She looks red carpet-ready in a glittery gown accentuated by bow-like sleeves and a dramatic tulle bustle. Ruby pumps complement her dazzling look, while red nails and drop earrings with a golden “M” pay stylish homage to the old-school Matty Mattel logo.
- Mattel 80th Anniversary Barbie® Doll
- Doll Designer: Carlyle Nuera
- Packaging Designer: Jennifer Cretacci
- Label: Black
- Face Sculpt: Closed-mouth Brooklyn
- Body Type: Model Muse Curvy
- Includes Certificate of Authenticity
Doll cannot stand alone. Doll stand included. Colors and decorations may vary. Purchase limits subject to change at the sole discretion of Mattel.
From June 10, 2025, at 9:00pm PT through June 11, 2025, at 8:59pm PT, only Barbie Club 59 members can buy this doll at MattelCreations.com, while supplies last. During this member shopping window, this doll may also be available at participating Target and Walmart locations, as well as Amazon.com, Target.com, and Walmart.com.
©2026 Mattel
A STUDY IN SCARLET
To mark the 80th anniversary of Mattel, Barbie is draped in the toymaker’s signature color: red. She’s as eye-catching as she is beautiful.
BEHIND THE DESIGN
Carlyle Nuera designed a gorgeous gown that suits the occasion with a dramatic silhouette, exaggerated sleeves, and voluminous tulle skirt.
THE DETAILS
Her “M” drop earrings and red nails nod to the classic Matty Mattel logo, while red gloves, lipstick, and heels add elegant touches to her look.
