Unlock Fandom: Celebrating San Diego Comic-Con 2025

THE PORTAL IS OPENING

THE PORTAL IS OPENING THE PORTAL IS OPENING

Mattel Creations Returns to San Diego Comic-Con

THE TIME IS NOW

We’ve revealed a set of astounding collectibles inspired by one of the greatest fandoms events on Earth. Now’s your first chance to secure them for your shelves.

ACCESS THE PORTAL

From now through July 17, 2025, at 11:59pm PT, badged Comic-Con participants can apply via the 2025 “SDCC Exclusive Portal” for a randomly assigned 60-minute shopping slot. If you don’t receive a slot, public shopping access is open for a few afternoon hours each day.

Go to SDCC Portal

ACCESS THE PORTAL

Go to SDCC Portal

BOOTH TERMS AND CONDITIONS

Get all the details you need about in-person shopping with Mattel Creations at SDCC.

Learn More

BOOTH TERMS AND CONDITIONS

Get all the details you need about in-person shopping with Mattel Creations at SDCC.

Learn More

ACCESS THE PORTAL

Go to SDCC Portal

ACCESS THE PORTAL

Go to SDCC Portal

BOOTH TERMS AND CONDITIONS

Get all the details you need about in-person shopping with Mattel Creations at SDCC.

Learn More

BOOTH TERMS AND CONDITIONS

Get all the details you need about in-person shopping with Mattel Creations at SDCC.

Learn More

CHEER THE LEGEND’S CAREER

“You can’t see me!” John Cena says, but we can absolutely see our WWE® Ultimate Edition John Cena® figure in your collection. The advanced articulation and swappable heads and hands let you capture memorable Superstar moments. Create a winning display with his five Championship Title accessories, honoring 16 World Championship reigns.

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E-I-E-I-OMG

Deadpool and Lady Deadpool love tacos so much, they traveled the multiverse to find Old MacDeadpool and his taco farm! This character, with Headpool on his pitchfork in our Little People Collector set, welcomes his alternate selves arriving by portal to this very tasty world.

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BAD MUTATIONS

Meet the ultimate embodiment of evil, if you dare! A bone-chilling hybrid of Skeletor and Shredder, our battle-ready Turtles of Grayskull Skele-Shredder figure features 16 points of articulation. Plus, the three swappable heads capture different stages of his terrifying transformation.

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PREY AND DISPLAY

Breaking News: “Buck” is on the loose! This Tyrannosaurus Rex Convention Crasher set celebrates an iconic moment from The Lost World: Jurassic Park with a fun SDCC twist. We’ve caught this ravenous dinosaur roaring into action, poised to attack an “inflatable” superfan.

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YOU'RE GONNA NEED A BIGGER SHELF

This 50th Anniversary Jaws™ Set includes a die-cast replica of the Orca, the ship that inspired the classic line, “You’re gonna need a bigger boat.” The great white shark and a mini figure on deck complete the cinematic display, in throwback packaging inspired by vintage 1970s Hot Wheels releases.

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ACCELERATING TO 88 MPH

Relive Hollywood history with the Hot Wheels 40th Anniversary Back to the Future™ Time Machine Set — no flux capacitor needed. To celebrate the iconic scene, our first-ever version of Doc Brown’s GMC Value Van features a functioning ramp that reveals the amped-up Time Machine.

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A DARING, DAZZLING DRIVER

Our special-edition Pauline figure, joining our line for the first time, is ready to take on the world of Hot Wheels Mario Kart. Racing on Moonview Highway in the Badwagon Kart, she speeds through the city while rocking her signature sparkly red dress and black heels. This daring and dazzling mayor of New Donk City is ready to zoom past the competition.

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EERIE-SISTIBLE TREAT

Your favorite candy-coated frightmare has returned! Sweet Screams is back with a special edition in time to celebrate San Diego Comic-Con. Looking like she’s spun from sugar, our Twyla doll wears a beautiful tulle confection of a dress. Syrup drips from her ice-cream-cone headband down to her killer heels, and her accessories are a terrifying treat to behold. Don’t forget to give her pet Dustin a sniff, because you might just catch a spooky-sweet whiff of something yummy…

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REP YOUR FAVORITE FANDOM

REP YOUR FAVORITE FANDOM REP YOUR FAVORITE FANDOM

SDCC-Inspired Apparel and Accessories

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