8 BALL RISING
We are so excited to share our new FIGURE8 platform and our first collaboration with 88rising. This mega-popular, hybrid record-label-slash creative collective chose to highlight the Lunar New Year and 2021: The year of the Ox for its design to make it special for their fans.
BEHIND THE 8 BALL
Progression, inclusion and collaboration are just some of the things that have made our partnership with 88rising so special. We developed this new collection to celebrate the cultural moment of the Lunar New Year while bringing the story and heritage of the Magic 8 Ball front and center.
Ethan Wood, the mastermind behind the FIGURE8, was fascinated by the history of the classic toy. He found inspiration in the 8 Ball’s humble beginnings as a tube-shaped soothsayer and used elements from its past in his Syco Seer design. “I attempted to capture the history of the Magic 8 Ball , which has been driven by a combination of cultural influences, missteps, failures and fate, and who’s accuracy is as potentially questionable as the Magic 8 Ball’s answers themselves.”